Conducting cold calls and emails are still an effective way of marketing your business but to keep up with the current trend, but as entrepreneurs we must innovate to stay relevant. Inbound marketing is all about attracting new customers into your business and convert them into promoters of your brand. Here are 3 ways you can attract new customers using inbound marketing.
Optimize your website for search engines
Conduct keyword research and center your content around those keywords. The trick is to craft these keywords in the language your potential customer might speak in, this method helps to increase search engine traffic. For instance if you were tasked in marketing skateboard products, you might consider framing your content in a relaxed nature. In this example a skateboarder is more likely to type in, “best skateboard brands” instead of “top rated skateboard brands”. It is important to conduct customer research for your niche so you can correctly market to your specific buyer’s persona.
Create Content with a Purpose
Creating remarkable content that is lasting has to be planned out. Just think because you create an awesome website that people will automatically buy into what you are selling. You have to right for their attention since there is so much content out in the world already. Follow these steps to create remarkable content:
Remember, remarkable content is SOLUTION based not product based.
Create a Blog
The fastest way to build your brad and attract new potential customers is to create educational content. Answers the questions or problems people are seeking the answers to. Blogs are a great way to market your expertise in your specific niche and it build trust. Trust is the main ingredient when it comes to converting new visitors into new leads.
Some blogging best practices to kick start your campaign are:
- Brainstorm a list of topics
- Conduct keyword research
- Pick one topic per post
- Include a keyword in the Title
Following these steps should give you a foundation on how to attract new customers using inbound marketing. Let us know what you think in the comments below and for any guidance on your own business, feel free to contact us at firstname.lastname@example.org