We live in a digital world where content is king and whoever can reach the masses with their amazing product or service holds the keys to success. But how can we reach our audience and increase organic search engine traffic? We achieve this through Search Engine Optimization.
Here are 4 steps for success to improve your organic search engine traffic.
- Conduct a Keyword Search
Conducting keyword research is an essential part of your business as you will utilize them throughout all of your digital platforms. See which keywords rank the highest for your specific niche and implement them. Try to incorporate the speaking habits of your potential customers when researching your keywords and think about what they might type when conducting searches in Google.
- Optimize your websites title and meta description
Utilize your keyword research and incorporate keywords in the title and description of your webpage. Your title and description is the first thing people see when searching online. Having an optimized title and description is your first chance to encourage people to click on your website.
- Optimize URL for posts with Keywords
It probably sounds self-explanatory by now but incorporating keywords in all of your digital content is a must. From social media to blog post, optimizing your content for search engine results gives you a better chance for people to engage with your content. Make sure each page you post is optimized with a keyword.
- Use Keywords in the body
You saw this coming didn’t you? Not only should we use keywords in the title, description, and URL’s of your posts, but also in the main body of our content. This gives your customers a better chance of finding your blog posts or other digital content organically through search engine results. For a better example, just take a look at the blog post you’re reading right now.