Lets be honest, before reading this blog post you probably checked your Facebook page previously today. It’s no surprise why Facebook is so popular as it connects friends and families together. Currently there are over 1 billion active Facebook accounts making social media marketing a must for businesses. Studies that when people are on Facebook, they spend 40% of the time reviewing their news feed. This is a marketers dream, can you image targeting your ads based on your customers interests on Facebook? Here are 3 tips to help increase sales with Facebook ads.
1. Attract New Customers
Attracting new customers is the first step in inbound marketing and is arguably the the most important. The goal for your Facebook page is to push targeted Facebook ads based off of your potential clients interests. Create remarkable content to build trust with your potential client base, this will increase your engagement when promoting ad campaigns. Use the following to build trust with your clients and attract them to your brand:
- Images, Videos, and Info graphics
- Helpful blog posts
- Youtube Content
Remember to ALWAYS include a link to your website in each post. When people share your post, the link to your website is include. The more people share your post, the higher amount of inbound links your receive ultimately ranking you higher on Google.
2. Gain Interest & Convert Customers to Leads
Develop a clear call to action and provide incentives that appeal to your visitors. Lets face it, no one is going to click on your Facebook ads just because you put it out there. Give your audience and incentive to do so. Incentives might include:
- Free Content
- Free E-Book
- Free Services
Giving out free content is a good way to capture emails for people who sign up for these services. Store these emails in an email list so you can re-market to them later.
Sharing your knowledge through these incentives ultimately builds trust to your audience showing them you have the skill set in your specific field. Building trust converts strangers into fans of your brand. Fans equals leads, and leads equals revenue.
3. New Customers
Once people click on your Facebook ad, they are going to ask question on your Facebook page regarding your product.
- ANSWER THEM!
Answer the questions they have regarding your product right on your Facebook page. A quick response builds trust with your client base and ultimately converts leads into sales. Be sure to do this pre- as well as post sale as trust building for your brand is a continuous process.